A totally free start-to-finish guide to launching your own business.

What is JustStartUp

JustStartUp is a free guide to help Australians start businesses. The JustStartUp materials are delivered step-by-step to help you start a business as a sole trader, a partnership or a company. Materials include advice on the paperwork, document templates, guidance on developing a brand and information on building an online presence.

What You Need

All you need to make JustStartUp useful is an idea, a skill or a service. Are you great with social media, do you make clothing, jewellery or software? JustStartUp aims to help you monetise your own skills.

The Materials

JustStartUp is split into 7 chapters. We've kept it generic so no matter what your industry, you'll be able to apply this stuff. Everything is laid out below.

Don't forget, there may be other considerations required for your particular service (for example, Blue Cards when working with children). This material won't cover all of the particulars for your business idea.

Introduction1

Who are you, and why are you here? An overview of the process.

The Paperwork2

A consolidated list of paperwork that you'll need before starting, such as registering a business name on ASIC and getting a bank account.

Who Are You?3

We'll look into who your organisation is, what problem it solves and who you're targeting it towards.

Operating4

How to deliver your product or service. Equally importantly, how to charge for it.

Build a Brand5

To reach your potential you'll need to develop a great brand. But don't be fooled, it's more than just a logomark (although we'll do this too).

Crucial Skills6

You look the part, now it's time to act the part. How to write emails, prepare proposals/quotes and look bigger than you are.

Going Major League7

If you've gotten this far, you're going great. Let's explore some more creative stuff to help you go big time.

Get in Touch With the Author

Henry Cunningham is a Business Analyst with McKinsey & Company in their Sydney office. He is also a Visiting Academic at the University of Queensland.

Having started his own business with a childhood friend, Henry believes all Australians should dabble in starting their own businesses.

If you have a success story, if there's something you'd like to see or if you'd just like to get in touch, Henry would be glad to hear from you!

Would you recommend JustStartUp to a friend?

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Absolutely.

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